The  Influence of Consumerism Values and Body Ideal Internalization on Body Image in Young Adult Women: A Systematic Review

Tarisa Indra Dewi; Muhammad Salis Yuniardi; Yuni Nurhamida

doi:10.58526/ezrasciencebulletin.v4i2.630

Authors

Tarisa Indra Dewi Universitas Muhammadiyah Malang, Indonesia
Muhammad Salis Yuniardi Universitas Muhammadiyah Malang, Indonesia
Yuni Nurhamida Universitas Muhammadiyah Malang, Indonesia

DOI:

https://doi.org/10.58526/ezrasciencebulletin.v4i2.630

Keywords:

body image, body ideal internalization, consumerism, self-objectification, young adult women

Abstract

Body image is a complex psychological phenomenon vulnerable to the influence of modern consumer culture. This systematic review aims to identify and synthesize variables of consumerism values affecting body image in young adult women (aged 18–25 years). Literature searches were conducted using Google Scholar, ScienceDirect, PubMed Central, and DOAJ databases with inclusion criteria: quantitative empirical research, female samples aged 18–35 years, measurement of body image and consumerism values, publications from 2008–2024. Twelve verified studies were analyzed using the PEOS framework and PRISMA 2020 diagram. Synthesis results identified three primary mechanisms: (1) materialism and endorsement of material values predict body dissatisfaction through self-objectification; (2) social media and influencers serve as transmission channels for body-perfect ideals via upward social comparison; (3) consumer behavior creates a cycle of body dissatisfaction and body modification consumption. In conclusion, consumerism values significantly influence body image through internalization of idealistic appearance standards and self-objectification. Recommendations include media literacy, regulation of influencer marketing, and longitudinal research on Indonesian populations.

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